Nikole
McGillivray
These days, everybody and their dog is on social media – I wish I was kidding but we all know someone who has an Instagram for their pet. The importance of social media platforms for marketing, as well as the transparency and connection they provide to a company’s customers is essential.
While at New Zealand Post I was in charge of creating the social media content for our Facebook page. I worked closely with the social and marketing team to ensure that content was appropriate and relevant. I also gave my team a slight nudge towards Instagram, meaning that I made a page and presented it to my bosses. Below is a few examples of some of the more successful campaigns we launched, as well a sample of some of the videos we produced.
New Zealand Post worked with the Antarctic Heritage trust to celebrate the restoration of Scott and Shackleton's huts down on the icy continent.
New Zealand Post worked with the Antarctic Heritage trust to celebrate the restoration of Scott and Shackleton's huts down on the icy continent.
New Zealand Post worked with the Antarctic Heritage trust to celebrate the restoration of Scott and Shackleton's huts down on the icy continent.
New Zealand Post worked with the Antarctic Heritage trust to celebrate the restoration of Scott and Shackleton's huts down on the icy continent.
Working with the Maori language commission, we produced a stamp issue that celebrated the Maori language as it adapted to this ever changing world.
Working with the Maori language commission, we produced a stamp issue that celebrated the Maori language as it adapted to this ever changing world.
Working with the Maori language commission, we produced a stamp issue that celebrated the Maori language as it adapted to this ever changing world.
Working with the Maori language commission, we produced a stamp issue that celebrated the Maori language as it adapted to this ever changing world.
Each year we do a Christmas stamp issue, the 2017 issue was created by a very talented artist through the style of quilling - twisting, curling and folding paper into images. The pretty final results were very popular.
Each year we do a Christmas stamp issue, the 2017 issue was created by a very talented artist through the style of quilling - twisting, curling and folding paper into images. The pretty final results were very popular.
Each year we do a Christmas stamp issue, the 2017 issue was created by a very talented artist through the style of quilling - twisting, curling and folding paper into images. The pretty final results were very popular.
Each year we do a Christmas stamp issue, the 2017 issue was created by a very talented artist through the style of quilling - twisting, curling and folding paper into images. The pretty final results were very popular.
Seeds on stamps was a first for New Zealand Post and we were pleasantly surprised when the campaign took off. A mixture of video content, static posts and competition packs gave some depth and character to these unique stamps.
Seeds on stamps was a first for New Zealand Post and we were pleasantly surprised when the campaign took off. A mixture of video content, static posts and competition packs gave some depth and character to these unique stamps.
Seeds on stamps was a first for New Zealand Post and we were pleasantly surprised when the campaign took off. A mixture of video content, static posts and competition packs gave some depth and character to these unique stamps.
Seeds on stamps was a first for New Zealand Post and we were pleasantly surprised when the campaign took off. A mixture of video content, static posts and competition packs gave some depth and character to these unique stamps.